TCNJ

THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 11 BASIC ELEMENTS Redesigns or variations of the logo with signature and/or independently designed logos are prohibited. Request a unit-specific logo. ALTERNATE LOGO WITH SIGNATURE The alternate logo with signature is reserved for centers and institutes whose contractual obligation requires the designation of "at The College of New Jersey." MBA v1 INFORMAL LOGO WITH SIGNATURE Because this logo does not use the full college name, it is intended for internal communications. If used for communications targeting external audiences, it must be paired with an institutional logo. These shortened signatures do not need to include the unit's title, such as "Office of " or "Department of." When using an acronym (e.g., "MBA"), the abbreviated letters are set in gold. The informal logo with signature might also be allowed in cases where reproduction issues won't allow for the fine typeface used in the logo with signature (such as embroidery or particularly small sizes). Other Brand Marks UNIT-SPECIFIC LOGOS The college logo has been adapted to accommodate the name of individual units such as schools, offices, departments, divisions, programs, and centers. These unit-specific logos are the only permissible unit-specific identity marks. Independently designed logos of any kind are not permitted for official units of the college. LOGO WITH SIGNATURE A logo with signature combines an institutional logo with a signature or name of the office, department, program, etc. and can be used instead of or in place of an institutional logo (following the same usage guidelines). Use of the unit's title, such as "Office of " or "Department of," is encouraged. Do not use a combination of multiple logos with signatures in a single publication. If multiple units need recognition, use an institutional logo and identify the units by name in type only.

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