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Graphic Identity Standards Guide 2025

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THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 12 BASIC ELEMENTS Other Brand Marks EVENT LOGOS Custom event logos can be developed for limited-duration events or activities. These logos do not have to adhere to official college colors or fonts and can have a unique design associated with the event. Event logos are permissible under the following guidelines: • The event logo must include a word or phrase that conveys the event is of limited duration. This would include but is not limited to words like "series," "symposium," "festival," or "conference." • The item or media on which the event logo is placed must include a specific date, month, or year to convey the duration. • An institutional mark must also be present when the logo appears in a printed advertisement, publication, poster, postcard, or any other printed or electronic format. IN-PERSON PROGRAM 9 A.M.–3:15 P.M. KEYNOTE SPEAKER: DIMA GHAWI diversity, equity and inclusion influencer author of Breaking Vases: Shattering Limitations & Daring to Thrive wls.tcnj.edu STUDENT SESSION: sponsored by Johnson & Johnson BREAKOUT SESSIONS: SESSION 1 "MERGING YOUR PERSONAL AND PROFESSIONAL PASSION" Elisa Torres, director, commercial education, Johnson & Johnson SESSION 2 "LEADING WITH AUTHENTICITY AND CONNECTION" Jacqueline Silvestrov '09, WOW! Colleague Experiences, Engagement, and Appreciation, TD Bank WORKSHOP: "WOMEN ARE NO IMPOSTERS: A WORKSHOP ON LEADERSHIP AND SELF-WORTH" Nicole Pulliam, PhD, founder and CEO, Real & Worthy, LLC NETWORKING RECEPTION: sponsored by Johnson & Johnson, Mercadien, New Jersey Small Business Development Center at TCNJ, TCNJ Alumni Association, TCNJ School of Business, Withum L088 SOB WLS Poster_print_REL.indd 1 L088 SOB WLS Poster_print_REL.indd 1 10/19/23 1:00 PM 10/19/23 1:00 PM EVENT LOGO APPLIED April 19–20, 2024 FRIDAY, APRIL 19, 2024 12:30 P.M. BARBARA MEYERS PELSON '59 ANNUAL LECTURE Education Building, Room 212 "Distributed Knowledges: The Making of the Women's, Gender, and Sexuality Studies Archive Project" (open to all) 7:30 P.M. TCNJ ORCHESTRA Mildred and Ernest E. Mayo Concert Hall Advance tickets required (prices vary) SATURDAY, APRIL 20, 2024 10:30 A.M.–3 P.M. REGISTRATION AND CHECK-IN Outside Brower Student Center, Green Hall Entrance Let us know you're here! Pick up your name tag, event materials, and welcome gift. 10:30 A.M.–NOON CAREER AND COMMUNITY STUDIES ALUMNI GATHERING Education Building, Room 309 Reminisce over snacks with fellow CCS alumni and view the "CCS Alumni Learning Journey Photo Exhibit." 10:30 A.M.–1:30 P.M. OMEGA PSI REUNION LUNCH Brower Student Center, Room 225E Gather with Omega Psi sisters and reminisce about your time at TCNJ. 10:30 A.M.–4:30 P.M. ROSCOE'S SCAVENGER HUNT Outside Brower Student Center, Green Hall Entrance Complete the scavenger hunt by exploring various spots on campus to receive college swag. All ages welcome! OPEN 10:30 A.M.–6:30 P.M., TOUR AT 11 A.M. HALL OF CHAMPIONS Packer Hall Explore the newly renovated Hall of Champions and see TCNJ's rich history of athletic excellence. 11 A.M.–NOON SCHOOL OF HUMANITIES AND SOCIAL SCIENCES SOCIAL HOUR Social Sciences Building Atrium Meet TCNJ HSS alumni, faculty, and staff and enjoy refreshments. 11 A.M.–12:30 P.M. LIONS PRIDE BRUNCH Brower Student Center, Room 100W The TCNJ Alumni Association invites you to honor the Class of 1974 and welcome them into the Golden Lions Society. Registration required ($25, includes a drink ticket for the Alumni BBQ) 11 A.M.–12:30 P.M. TCNJ BONNER ALUMNI REUNION Education Building, Room 115 Enjoy light refreshments as you share stories and network with Bonner alumni. alumniweekend.tcnj.edu 11 A.M.–3 P.M. TCNJ ART GALLERY AND BFA GRAPHIC DESIGN CAPSTONE EXHIBITION Art and Interactive Multimedia Building, 1st Floor Stroll through the art gallery and view the exhibition at your convenience. 11:30 A.M. BASEBALL DOUBLEHEADER VS. KEAN George Ackerman Park Watch TCNJ take on Kean! 11:30 a.m.–12:15 p.m. CAMPUS TOUR Outside Brower Student Center, Green Hall Entrance See what's new and visit all your old haunts! Tours are led by TCNJ student ambassadors. NOON MEN'S TENNIS VS. ONEONTA TCNJ Tennis Courts Cheer on the Lions against the Red Dragons! NOON–2 P.M. SCHOOL OF BUSINESS SOCIAL HOUR Trenton Hall Lawn, Metzger Drive Side Meet TCNJ business alumni, faculty, and staff and enjoy refreshments. 12:30–1:30 P.M. COMMUNICATION STUDIES STUDENT/ALUMNI GATHERING Kendall Hall Television Studio and Lobby Network with alumni and students while enjoying refreshments. EVENT LOGO APPLIED Request an event logo.

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