TCNJ

Graphic Identity Standards Guide 2025

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THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 10 BASIC ELEMENTS Institutional Logos HOW NOT TO USE THE COLLEGE LOGO The TCNJ logo should not be altered in any way, including extending, condensing, rearranging, adding borders or special effects, or changing colors. The examples on this page illustrate incorrect uses of the seal and logotype. Do not stretch any college logo. Do not condense any college logo. Do not change or replace the color(s). The college's logo can be reproduced only in black, white, PMS 534 ( blue), and PMS 534 and PMS 132 (gold). Do not realign or rearrange the college logo. Do not typeset the logo or change the font in any way. Do not use the shield without type. Do not separate the logo from the acronym "TCNJ." The white logo must have white inside the shield. Color inside the shield indicates an incorrect logo. Do not use a paw print instead of the logo to represent the college. Do not use retired versions of the college logo or shield. THE COLLEGE OF NEW JERSEY

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