THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 8
BASIC ELEMENTS
Institutional logos
Scale guidelines
To ensure legibility and image clarity in print and digital publications, the logo should not be reduced to a height less than half an inch.
162 px
100 px
SCALE FOR THE WEB
Generally, web applications use the horizontal logo. When using a logo on the web, the wordmark portion should be no smaller than
100 pixels high.
.5 inch .5 inch
.5 inch .5 inch
HORIZONTAL LOGO HORIZONTAL MONOGRAM VERTICAL LOGO VERTICAL MONOGRAM
COMPACT LOGO: HORIZONTAL
.5 inch
X
.25 inch
HORIZONTAL WORDMARK
.25 inch
SQUARE WORDMARK
.25 inch
If a logo is needed for a space smaller than half an inch, use the wordmark.
