THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 6
BASIC ELEMENTS
Institutional logos
The college monogram
The combination of the shield with our acronym creates the college monogram. The monogram does not include the full college name
and is therefore intended to be used for familiar audiences. Since TCNJ is widely recognized in state but less so outside of New Jersey,
when speaking to an audience outside of our geographic region, it is important to use one of our primary marks instead.
The monogram is acceptable for use in promotional material, on apparel, and in places that are too small for the full-name logos to appear.
A monogram with blue or black type should be used only on lighter backgrounds such as white, off-white, light gray, beige, and yellow.
A monogram with white type should be used only on darker backgrounds such as navy blue, black, and dark gray.
VERTICAL MONOGRAM HORIZONTAL MONOGRAM
Download a monogram for electronic or conventional use.
The college wordmark
The college wordmark is a distinct, text-only typographic treatment of the college's acronym and name. The wordmark may be used on its
own as an acceptable substitute for the logo on official materials where size or space is a consideration. Each version is available in black,
blue, and white.
HORIZONTAL WORDMARK SQUARE WORDMARK
The blue or black wordmark should be used only on lighter backgrounds such as white, off-white, light gray, beige, and yellow. The white
wordmark should be used only on darker backgrounds such as navy blue, black, and dark gray.
