THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 4
BASIC ELEMENTS
Institutional Logos
THE COLLEGE LOGOTYPE
The combination of the shield with our wordmark — a distinct, text-only typographic treatment of the college's name — creates the college
logotype. It is the primary element of the college's visual identity system and is most commonly referred to as our "logo."
The following logo arrangements are the only acceptable versions of the shield combined with the college's initials and its full name. The
logo must appear on all official communications and may not be modified in any way. The college logo uses the official TCNJ Blue and TCNJ
Gold as well as the primary fonts.
The logo has been designed in multiple orientations. The size and color specifications of a project will typically determine which option
works best. All are available in full color, blue, white, and black.
Download a logo for electronic or conventional use.
HORIZONTAL LOGO
FULL COLOR
BLUE
BLACK
FULL COLOR ON A DARK BACKGROUND WHITE ON A DARK BACKGROUND
The inside of the shield should never be dark,
as shown in this example. It should be white or can
show through to a light or neutral-colored fabric or
material. If the inside of your shield is dark,
you are using an incorrect logo.
