THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 3
BASIC ELEMENTS
OFFICIAL COLORS
These official colors establish TCNJ's brand identity in all print and digital communications.
TCNJ Blue
C: 100 R: 41 hex: 293F6F
M: 75 G: 63
Y: 15 B: 111
K: 30
Pantone Coated: PMS 534 C
Pantone Uncoated: PMS 2757 U
TCNJ Yellow
C: 2 R: 253 hex: FDD700
M: 12 G: 215
Y: 100 B: 0
K: 0
Pantone Coated: PMS 129 C
Pantone Uncoated: PMS 114 U
TCNJ Gold
C: 0 R: 166 hex: a67a00
M: 20 G: 122
Y: 100 B: 0
K: 20
Pantone Coated: PMS 132 C
Pantone Uncoated: PMS 117 U
Generally, more formal communications should use TCNJ Blue and TCNJ Gold. TCNJ Yellow can be used in less formal publications
or as an accent color. TCNJ Yellow should never be used in institutional logos, including the logotype and the college seal.
Note: Print and digital fonts and colors are not meant to be used for web applications. See page 24.
