THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 19
IDENTITY APPLIED
MERCHANDISE
Merchandise displaying the college logo is permissible when produced to conform to TCNJ graphic standards as outlined in this guide.
Use must be consistent with the college's mission and values. Design approval is required for all TCNJ-branded merchandise items, including
those used for events, promotion, fundraising, recruitment, and marketing.
Size/material may require exceptions to brand standards. CMBM will review these instances on a case-by-case basis.
TCNJ
THE COLLEGE OF
NEW JERSEY
ITCNJ
THE COLLEGE OF
NEW JERSEY
For questions about these guidelines or to seek approval prior to production,
email Cindy Peacock.
Recognized Student Organizations (RSO) should
request approval through the Office of Student Life.
Artwork or sample of item should accompany request
