THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 18
IDENTITY APPLIED
APPAREL
OFFICIAL USE
Apparel that will be worn in an official capacity to represent the college must conform to TCNJ graphic standards as outlined in this guide.
This includes the use of official logos, fonts, and the primary color palette. Recommended fabric colors are navy, gold, or a neutral color (such
as white, light grey, off-white, or khaki).
INFORMAL USE
Apparel created for informal purposes need not follow TCNJ graphic standards. If the design includes the college's name in any form,
however, the context in which it is used must be consistent with the college's mission and values. If an official mark or logo is used, all TCNJ
graphic standards must be followed.
For questions about these guidelines or to seek approval prior to production,
email Cindy Peacock.
Recognized Student Organizations (RSO) should
request approval through the Office of Student Life.
Artwork or sample of item should accompany request
APPROVAL
The Office of Communications, Marketing, and Brand Management will make the determination if apparel designs meet the requirements for
official or informal use. For Recognized Student Organizations (RSO), the Office of Student Life will make this determination.
