THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 9
BASIC ELEMENTS
Institutional Logos
SCALE GUIDELINES
To maintain readability and image clarity, follow these size guidelines for the horizontal logo.
1 inch
3/4 inch
1/2 inch
1/2 inch
5/8 inch
For print and digital publications, the logo should not be reduced to a height less than half an inch. To apply an institutional logo at any
size smaller than half an inch, use the wordmark instead of the logo.
162 px
100 px
Generally, web applications use the horizontal logo. When using a logo on the web, the wordmark portion should be no smaller than
100 pixels high.
HORIZONTAL LOGO
LOGOS FOR THE WEB
ALTERNATE LOGO ORIENTATIONS
