THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide
36
OTHER BRAND ELEMENTS
For questions about these guidelines or to seek approval prior to production,
contact Cindy Friedman (cfriedma@tcnj.edu).
Artwork or sample of item should accompany request.
OFFICIAL COLORS
Campaign Blue Campaign Gold Campaign Deep Gold
PMS 534 C (coated) C: 100 R: 41
PMS 2757 U (uncoated) M: 75 G: 63
Y: 15 B: 111
hex: 293F6F K: 30
PMS 131 C (coated) C: 2 R: 204
PMS 131 U (uncoated) M: 39 G: 138
Y: 100 B: 0
hex: cc8a00 K: 10
PMS 456 C (coated) C: 10 R: 162
PMS 456 U (uncoated) M: 23 G: 142
Y: 100 B: 42
hex: a28e2a K: 43
OFFICIAL FONTS are used in collateral, signage, and materials produced to support The Campaign for TCNJ.
Bell Gothic Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
Bell Gothic Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
Adobe Garamond Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
Adobe Garamond Pro Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
Use for all body copy as well as
large, visually dynamic quotes
or introductory copy.
Use for title page headlines
and minor subject headlines.
