TCNJ

THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide 29 IDENTITY APPLIED DIGITAL DISPLAY DIGITAL SIGNAGE DESIGN GUIDELINES TCNJ uses digital signage for both campus wide and location specific communications. In the design template, there is one large customizable section of the screen whose orientation and dimensions vary by location. This playlist has a local administrator responsible for this content. The guidelines below are to assist local administrators in the development of these slides or videos. • With the exception of several dining locations, digital signage screens are landscape (horizontal). Please design content in a landscape orientation only. This aspect ratio is 4:3 and the actual pixel size is 1200x 900 pixels (scaled up from 1024x768). • Recommended Headline size: 40 pt • Recommended supporting text size: 24 pt • Recommended URL/Call to Action size: 28 pt • Avoid hyphenated words. If needed, move that word to the next line using a soft return (shift+return). • Do not include the TCNJ logo or any variations in your slides. The official TCNJ logo is already included in the larger display frame. • If you will display a URL and do not have a short, abbreviated URL that fits on one line, consider generating a short URL. • Font color must be a strong contrast against the background. • Avoid using multiple font colors within one slide. • The simpler the background of the layout, the more readable it will be. The color of the font and background of the content should be easy to see from a distance. • Too many graphics and copy on an individual slide can make it very difficult for viewers to read your slide clearly.

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