THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide
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IDENTITY APPLIED
MERCHANDISE
Merchandise displaying the college logo is permissible when produced to conform to TCNJ graphic standards as outlined in this guide, and
use must be consistent with the college's mission and values. Design approval is required for all TCNJ branded merchandise items including
those used for events, promotion, fundraising, recruitment, and marketing.
Size/material may require exceptions to brand standards. These instances will be reviewed on a case-by-case basis.
ITEMS FOR RESALE
Any merchandise that uses the college name in any form or includes any official mark or logo of the college that will be offered for sale on
campus or online must be produced through Barnes and Noble using their online Custom Order Store at http://www.tcnjlionpride.com.
Apparel must follow college graphic standards and will be subject to the same approval process.
For questions about these guidelines or to seek approval prior to production,
contact Cindy Friedman (cfriedma@tcnj.edu).
Students should seek approval through the Office of Engagement
by contacting engagement@tcnj.edu.
Artwork or sample of item should accompany request.
