THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide
1
GETTING STARTED
A clear and concise identity helps build and maintain reputation. Regularly used graphic symbols
convey and reinforce the strengths of an institution and create a consistent identifier for our
audiences. To take advantage of this potential, the Office of Communications, Marketing, and Brand
Management has developed a visual identity system that effectively links our schools, programs,
centers, and other units.
Every member of the college community
plays an important role in bringing
this identity to life. The guidelines and
standards in this publication illustrate
how to appropriately use identification
marks, typefaces, color palettes, and
other elements of the college's visual
identity. Contact details have been
provided throughout to help with seeking
approvals and other inquiries.
The Office of Communications,
Marketing and Brand Management has
developed a graphic identity toolkit to
make it easy for members of the college
community to use and understand the
elements outlined in this guide.
BRAND TOOLKIT
For questions about these guidelines or to seek approval prior to production,
contact Cindy Friedman (cfriedma@tcnj.edu).
Artwork or sample of item should accompany request.
