THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide
13
BASIC ELEMENTS
TCNJ ATHLETICS LOGO
Athletics marks are to be used by the Department of Athletics only, and adhering to them is the responsibility of that department. For game
uniforms, if an athletics logo is utilized, it must be the primary athletics logo. The athletics logo may be modified to substitute the name of
a varsity sport in place of the word "Athletics." Alternate logos may be used only for non-official uniform apparel. The athletics logo uses
athletics fonts and colors. Non-compliant articles will be taken out of circulation immediately.
For questions about these guidelines or to seek approval prior to production,
contact Cindy Friedman (cfriedma@tcnj.edu).
Artwork or sample of item should accompany request.
To download a copy of this guide, or a logo
for electronic or conventional use, visit brand.tcnj.edu.
For individual varsity sport athletics logos or the standalone lion,
contact Cindy Friedman (cfriedma@tcnj.edu) or Mark Gola (golam@tcnj.edu).
Marks are available in multiple file formats, and as full-color, one-color, and black.
ATHLETICS ALTERNATE TYPE
ATHLETICS INITIALS STANDALONE LION ATHLETICS WORDMARK
ATHLETICS VERTICAL ATHLETICS VERTICAL ALTERNATE
For uniform pieces where
space or convention dictate,
a standalone lion can be used
provided it is paired with the
athletics initials elsewhere on
the uniform.
