THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide
28
IDENTITY APPLIED
VIDEO
Marketing and promotional videos produced by any unit of the college for use on the college web site, on official social media channels, or to
be shown as part of an college event or external presentation must adhere to the following standards.
BRAND STANDARDS
Title Card
A title card card containing the TCNJ logo or other approved official mark must appear at the beginning or end of the video. The Office
of Communications, Marketing, and Brand Management has developed a graphic for download by the campus community that can be used in
lieu of creating individual designs.
Lower Third
Speakers should be identified by a lower third title graphic, commonly referred to as the lower third. The college lower third must
be used when identifying speakers.
A standard title card and lower third template are available for download at brand.tcnj.edu.
VIDEO STANDARDS
Aspect ratio should be 16x9 unless working with historical footage that was shot in a different aspect ratio.
Video should be shot in 1080p. 720p is the minimum acceptable resolution.
