THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide
12
BASIC ELEMENTS
OFFICIAL FONTS
These font families are the primary typefaces for TCNJ publications.
Adobe Garamond Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
Adobe Garamond Pro Italic
Adobe Garamond Pro Bold
Adobe Garamond Pro Bold Italic
Univers 49 Ultra Light Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
Univers 59 Ultra Condensed
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz0123456789
Use for title page headlines
and minor subject headlines.
Use for all body copy as well as
large, visually dynamic quotes
or introductory copy.
SUBSTITUTE FONTS
While AdobeGaramond Pro and Univers are the primary and preferred typefaces for TCNJ publications, Palatino and Arial
are acceptable substitutes when the primary fonts are not available.
Information Technology has font downloads available for both Mac and PC platforms. Request by sending an email to the
IT Help Desk (helpdesk@tcnj.edu).
Web and Athletics fonts are addressed in their respective sections later in this guide.
For questions about these guidelines or to seek approval prior to production,
contact Cindy Friedman (cfriedma@tcnj.edu).
Artwork or sample of item should accompany request.
TCNJ Blue TCNJ Gold
PMS 534 C (coated) C: 100 R: 41
PMS 2757 U (uncoated) M: 75 G: 63
Y: 15 B: 111
hex: 293F6F K: 30
PMS 132 C (coated) C: 0 R: 166
PMS 117 U (uncoated) M: 20 G: 122
Y: 100 B: 0
hex: a67a00 K: 20
OFFICIAL COLORS
These official colors establish TCNJ's brand identity in all communications.