THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide
20
IDENTITY APPLIED
MERCHANDISE
Merchandise displaying the college logo is permissible when produced to conform to TCNJ graphic standards as outlined in this guide, and
use must be consistent with the college's mission and values. Design approval is required for all TCNJ branded merchandise items including
those used for events, promotion, fundraising, recruitment, and marketing.
Size/material may require exceptions to brand standards. These instances will be reviewed on a case-by-case basis.
For questions about these guidelines or to seek approval prior to production,
contact Cindy Friedman (cfriedma@tcnj.edu).
Students should seek approval through the Office of Engagement
by contacting engagement@tcnj.edu.
Artwork or sample of item should accompany request.
