THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide
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IDENTITY APPLIED
APPROVAL
The office of Communications, Marketing, and Brand Management will make the determination if apparel meets requirements for official or
informal use. For student users, this determination will be made by the Office of Student Engagement.
APPAREL
OFFICIAL USE
Apparel that will be worn in an official capacity to represent the college must conform to TCNJ graphic standards as outlined in this guide.
This includes the use of official logos, fonts, and the primary color palette. Fabric colors should be navy, gold, or a neutral color (such as white,
light grey, off white, or khaki).
INFORMAL USE
Apparel created for informal purposes need not follow TCNJ graphic standards. If the design includes the college's name in any form,
however, the context in which it is used must be consistent with the college's mission and values. If an official mark or logo is used, all TCNJ
graphic standards must be followed.
For questions about these guidelines or to seek approval prior to production,
contact Cindy Friedman (cfriedma@tcnj.edu).
Students should seek approval through the Office of Engagement
by contacting engagement@tcnj.edu.
Artwork or sample of item should accompany request.
NOTE: Officially branded apparel can be purchased at the college bookstore, in store or
online at tcnj.bncollege.com. TCNJ also maintains a Lands End Store from which
a range of officially branded apparel may be purchased. No approval is needed for
any of the apparel in this store. All items conform to the college's graphic standards.
Visit business.landsend.com/store/tcnj.
