TCNJ Graphic Standards Guide

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Page 14 of 38

THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide 13 BASIC ELEMENTS TCNJ ATHLETICS LOGO Athletics marks are to be used by the Department of Athletics only, and adhering to them is the responsibility of that department. For game uniforms, if an athletics logo is utilized, it must be the primary athletics logo. The athletics logo may be modified to substitute the name of a varsity sport in place of the word "Athletics." Alternate logos may be used only for non-official uniform apparel. The athletics logo uses athletics fonts and colors. Non-compliant articles will be taken out of circulation immediately. For questions about these guidelines or to seek approval prior to production, contact Cindy Friedman ( Artwork or sample of item should accompany request. To download a copy of this guide, or a logo for electronic or conventional use, visit For individual varsity sport athletics logos or the standalone lion, contact Cindy Friedman ( or Mark Gola ( Marks are available in multiple file formats, and as full-color, one-color, and black. ATHLETICS ALTERNATE TYPE ATHLETICS INITIALS STANDALONE LION ATHLETICS WORDMARK ATHLETICS VERTICAL ATHLETICS VERTICAL ALTERNATE For uniform pieces where space or convention dictate, a standalone lion can be used provided it is paired with the athletics initials elsewhere on the uniform.

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