TCNJ

THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 11 BASIC ELEMENTS Redesigns or variations of the unit signature and/or independently designed logos are prohibited. Request a unit signature. ALTERNATE UNIT SIGNATURE The alternate unit signature is reserved for centers and institutes whose contractual obligation requires the designation of "at The College of New Jersey." MBA v1 INFORMAL The informal unit signature uses the acronym paired with the name of the unit. Because it does not use the full college name, it is intended for internal communications. If used for communications targeting external audiences, it must be paired with an institutional logo. These shortened signatures do not need to include the unit's title, such as "Office of " or "Department of." When using an acronym (e.g., "MBA"), the abbreviated letters are set in gold. The informal unit signature might also be allowed in cases where reproduction issues won't allow for the fine typeface used in the logo with signature (such as embroidery or particularly small sizes). Other brand marks Unit signatures The college logo has been adapted to accommodate the name of individual units such as schools, offices, departments, divisions, programs, and centers by combining elements of an institutional logo with the name of the unit. Unit signatures can be used instead of or in place of an institutional logo (following the same usage guidelines). Unit signatures are the only permissible unit-specific identity marks. Independently designed logos of any kind are not permitted for official units of the college. The shield is a required part of the unit signature and cannot be removed in usage. There are two options, the formal and informal unit signatures. FORMAL A formal unit signature uses the full college name paired with the name of the unit. Use of the unit's title, such as "Office of " or "Department of," is encouraged. Do not use a combination of multiple logos with signatures in a single publication. If multiple units need recognition, use an institutional logo and identify the units by name in type only. Event Program Event Program Sponsored by e Division of College Advancement e Office of Development e Office of Academic Affairs X √

• Cover