THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 5
BASIC ELEMENTS
Institutional logos
LOGO COLOR VARIATIONS
The logo has been designed in single and multiple color options. The color specifications of a project will typically determine which option
works best.
Logos with blue or black type should be used only on lighter color backgrounds such as white, off-white, light gray, beige, and yellow.
Logos with white type should be used only on darker color backgrounds such as navy blue, black, and dark gray.
Logos for lighter backgrounds
Download a logo.
Logos for darker backgrounds
Note that on darker backgrounds, the shield portion of the logo is filled in with white. The inside of the shield should never be dark, as in the
example below.
