BASIC ELEMENTS
2 Primary fonts
2 Accent fonts
3 Official colors
4 The college logotype
6 The college monogram
6 The college wordmark
7 Clear space
8 Scale guidelines
9 How not to use the college logo
10 The college seal
11 Unit signatures
12 Event logos
13 TCNJ spirit mark
13 Athletics
IDENTITY APPLIED
15 Apparel and merchandise
18 Publications
19 Social media: Institutional accounts
20 Social media: Official social media accounts
21 Stationery
22 Digital display
23 PowerPoint
24 Video
25 Official fonts for the web
26 Web standards
27 Web navigation
28 Web accessibility
Contents
