THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 6
BASIC ELEMENTS
Institutional Logos
THE COLLEGE WORDMARK
An important aspect of our visual identity is the consistent presentation of the college's initials paired with its full name, together known as
the wordmark. The wordmark may be used on its own as an acceptable substitute for the logo on official publications where size or space
is a consideration. Each version is available in black, blue, and white.
THE COLLEGE MONOGRAM
The combination of the shield with our initials creates the college monogram. The monogram does not include the full college name, and
is therefore intended to be used for familiar audiences. Since TCNJ is widely recognized in-state but less so outside of New Jersey, when
speaking to an audience outside our geographic region, it is important to use one of our primary marks instead.
The monogram is acceptable for use in promotional material, apparel, and in places that are too small for the full-name logos to appear.
HORIZONTAL WORDMARK
SQUARE WORDMARK
Download a wordmark for electronic or conventional use.
VERTICAL MONOGRAM
HORIZONTAL MONOGRAM
Download a monogram for electronic or conventional use.
