BASIC ELEMENTS
2 Primary Fonts
2 Accent Fonts
3 Official Colors
4 The College Logotype
5 Alternate Orientations
6 The College Wordmark
6 The College Monogram
7 The College Seal
8 Margin Guidelines
9 Scale Guidelines
10 How Not to Use the College Logo
11 Unit-Specific Logos
12 Event Logos
13 TCNJ Spirit Mark
13 Athletics
IDENTITY APPLIED
15 Publications
16 Social Media–Institutional Accounts
17 Social Media–Official Social Media Accounts
18 Apparel
19 Merchandise
20 Stationery
21 Digital Display
22 PowerPoint
23 Video
24 Official Fonts for the Web
25 Web Standards
26 Web Navigation
27 Web Accessibility
CONTENTS
