TCNJ

Graphic Identity Standards Guide 2025

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THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 23 IDENTITY APPLIED VIDEO Marketing and promotional videos produced by any unit of the college for use on the college website, on official social media channels, or to be shown as part of a college event or external presentation must adhere to the following standards. BRAND STANDARDS Title Card A title card containing the TCNJ logo or other approved official mark must appear at the beginning or end of the video. The Office of Communications, Marketing, and Brand Management has developed a graphic for download by the campus community that can be used in lieu of creating individual designs. Lower Third Speakers in TCNJ videos must be identified using the college's lower-third title graphic. VIDEO STANDARDS The aspect ratio should be 16x9 unless working with historical footage shot in a different aspect ratio. Video should be shot in 1080 pixels. The minimum acceptable resolution is 720 pixels. Download the standard title-card and lower-third templates.

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