THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 23
IDENTITY APPLIED
VIDEO
Marketing and promotional videos produced by any unit of the college for use on the college website, on official social media channels, or to
be shown as part of a college event or external presentation must adhere to the following standards.
BRAND STANDARDS
Title Card
A title card containing the TCNJ logo or other approved official mark must appear at the beginning or end of the video. The Office
of Communications, Marketing, and Brand Management has developed a graphic for download by the campus community that can be used
in lieu of creating individual designs.
Lower Third
Speakers in TCNJ videos must be identified using the college's lower-third title graphic.
VIDEO STANDARDS
The aspect ratio should be 16x9 unless working with historical footage shot in a different aspect ratio.
Video should be shot in 1080 pixels. The minimum acceptable resolution is 720 pixels.
Download the standard title-card and lower-third templates.
