THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 21
IDENTITY APPLIED
DIGITAL DISPLAY
TCNJ uses digital signage for both campuswide and location-specific communications. The design template includes one large, customizable
section of the screen; the orientation and dimensions vary by location. A local administrator is responsible for managing the "playlist," or
content rotation, for each sign.
DIGITAL SIGNAGE DESIGN GUIDELINES
The guidelines below are designed to assist local administrators in the development of these slides or videos.
• With the exception of those in several dining locations, digital signage screens are landscape (horizontal). Please design content
only in landscape orientation. This aspect ratio is 16:9, and the actual pixel size is 1920x1080 pixels.
• Recommended headline size: 40 pt.
• Recommended supporting text size: 24 pt.
• Recommended URL/call-to-action size: 28 pt.
• Avoid hyphenated words. If needed, move that word to the next line using a soft return (shift+return).
• Do not include an institutional logo in your slides. The official TCNJ logo will be programmed into other content
on the display.
• If you plan to display a URL and do not have a short, abbreviated URL that fits on one line, consider generating a QR code
(via Adobe Express) or a short URL (via TinyURL.com, Bitly.com, etc.).
• The font color must be a strong contrast against the background.
• Avoid using multiple font colors within one slide.
• The simpler the background of the layout, the more readable it will be. The color of the font and the background color or imagery
should be easy to see from a distance.
• Too many graphics and copy on an individual slide can make it very difficult for viewers to read your slide clearly.
