TCNJ

THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide | 15 IDENTITY APPLIED PUBLICATIONS The Office of Communications, Marketing, and Brand Management's Creative Services team provides high-quality design and print- buying for a wide range of campus clients. There are many benefits to utilizing Creative Services, including no-cost design and finished work that complies with all TCNJ brand standards. Please allow approximately six weeks from the submission of a complete and approved manuscript to the delivery of the finished, printed piece. This time frame can vary due to increased workloads, and projects are generally taken on in the order in which they are received. Initiate a project online. College units have the ability to produce their own print or digital materials. All college publications, regardless of the designer, must conform to TCNJ graphic standards as outlined in this guide. This includes the use of official logos, fonts, and color palette. Beyond these elements, materials must reflect the high standards of the institution in design, production, and content quality. The Office of Communications, Marketing, and Brand Management has final say on interpreting these standards. Non-compliant publications may be subject to removal from circulation/distribution. If you are uncertain whether your publication conforms to the standards in this guide, submit it to the Office of Communications, Marketing, and Brand Management for review by sending a project request. Units are encouraged to build enough time into the production schedule to allow for review and revisions, if necessary. If you need help interpreting these guidelines, contact Cindy Peacock at cindy.peacock@tcnj.edu. Sample elements of publications that must conform to TCNJ graphic standards include, but are not limited to: A. College logo B. Official fonts and professional typography C. Official colors D. High-quality photography Apply now at graduate.tcnj.edu/apply. Questions? Get in touch at gradbusiness@tcnj.edu. Learn online, connect on campus. All of TCNJ's graduate business programs utilize an online hybrid format, and weekly online class sessions are augmented by occasional face-to-face Saturday residencies. MBA (42 credits) Master in-demand skill sets and cultivate broad business knowledge in an online hybrid program emphasizing experiential learning and practical application. TCNJ's accessible MBA program is designed for working professionals and can be completed in two years of part-time study. Choose From Two Specializations • Business Analytics: Learn to make complex, data-driven business decisions. • Strategy, Innovation, and Leadership: Explore processes that improve organizational outcomes and lead to innovative ideas, products, and services. MS, Accounting and Business Analytics (30 credits) Enhance your foundational knowledge and use cutting-edge tools and techniques to prepare for success on the CPA exam and in the evolving accounting field. MS, Management and Organizations (30 credits) Develop your leadership platform and gain the business acumen needed to drive organizational success. Learn crucial managerial concepts and customize your program with cross-disciplinary electives tailored to your professional goals. Graduate Certificates • Business Analytics (15 credits) • Strategy, Innovation, and Leadership (15 credits) Scan to learn more: TCNJ Graduate Business Programs L114 SOB Business Grad Programs Sell Sheet_REL.indd 1 L114 SOB Business Grad Programs Sell Sheet_REL.indd 1 1/23/24 9:54 AM 1/23/24 9:54 AM A B C D Guide to Financial Aid Welcome to One of America's Best Return-on-Investment Colleges A D B March 4–8, 2024 Mark your calendar for five full days of Lions love! L137 DEV WOG Postcard 9x4_REL.indd 1 L137 DEV WOG Postcard 9x4_REL.indd 1 1/18/24 1:09 PM 1/18/24 1:09 PM B C D A

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