TCNJ

GRAPHIC IDENTITY POLICY This manual provides specific standards to the college community for the implementation of the TCNJ graphic identity in a wide range of official communications. Since the power of a strong visual identity can be realized only through consistent application over time, it is the college's policy that the official logotype, signatures, and marks as described in these pages are the only marks sanctioned for use. No other marks or symbols may be used or created to represent the college as a whole or any part thereof. These guidelines have been developed by the Division of College Advancement; Office of Communications, Marketing, and Brand Management under authority of the Board of Trustees. BRAND TOOLKIT A clear and concise identity helps build and maintain reputation. Regularly used graphic symbols convey and reinforce the strengths of an institution and create a consistent identifier for our audiences. To take advantage of this potential, the Office of Communications, Marketing, and Brand Management has developed a visual identity system that effectively links our schools, programs, centers, and other units. Every member of the college community plays an important role in bringing this identity to life. The guidelines and standards in this publication illustrate how to appropriately use identification marks, typefaces, color palettes, and other elements of the college's visual identity. Contact details have been provided throughout to help with seeking approvals and other inquiries. The Office of Communications, Marketing, and Brand Management has developed this graphic identity toolkit to make it easy for members of the college community to use and understand the elements outlined in this guide. The graphic identity toolkit provides detailed guidelines and standards for using TCNJ's logos and other identity elements in all institutional communications, including but not limited to: • Print and digital publications and ads • Videos and digital displays • Websites • Social media • Apparel and merchandise • Stationery TCNJ logos are federally protected trademarks. Permission to use these marks is granted solely to college units, faculty, staff, student groups, and approved vendors.

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