TCNJ

Graphic Identity Standards Guide 2025

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BASIC ELEMENTS 2 Primary Fonts 2 Accent Fonts 3 Official Colors 4 The College Logotype 5 Alternate Orientations 6 The College Wordmark 6 The College Monogram 7 The College Seal 8 Margin Guidelines 9 Scale Guidelines 10 How Not to Use the College Logo 11 Unit-Specific Logos 12 Event Logos 13 TCNJ Spirit Mark 13 Athletics IDENTITY APPLIED 15 Publications 16 Social Media–Institutional Accounts 17 Social Media–Official Social Media Accounts 18 Apparel 19 Merchandise 20 Stationery 21 Digital Display 22 PowerPoint 23 Video 24 Official Fonts for the Web 25 Web Standards 26 Web Navigation 27 Web Accessibility CONTENTS

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