TCNJ

37 Class Notes FALL 2024 An AI evolutionary Alyssa Cori '17 leverages the potential of artificial intelligence in her role at Google Cloud. PETER MURPHY A s an account executive for Google Cloud, Alyssa Cori '17 connects her C-suite clients in the media and entertainment industry with digi- tal tools (specifically Google tools) that make it easier for them to conduct business. Cori is what you'd call a tech whisperer. She guides her clients through the latest technologies, such as artificial intelligence and analytics, so they can get ahead. "Busi- nesses ignoring this technology are losing out on efficiencies and being leapfrogged by those using it to work faster, better, and cheaper," Cori says. Cori then brings her client's feedback to Google's product and engineering teams, and advocates for tweaks and new features to the digital tools. "I've always wanted to figure out what's new and exciting and be thoughtful about it," she says. "If it resonates with me, I embrace new things." As a business management major, Cori started her career with internships in technology sales and data specialization. At an early job at IBM, Cori worked with banks to navigate fast-evolving tech- nologies to fight financial crime, helping to detect scammers using false identities and matching transactions across payment platforms to identify suspicious activity. "Early AI and machine learning flagged suspicious activities that humans might have missed," she says. "I felt a sense of purpose protecting people and banks from crime." From there, she was recruited by a fellow TCNJ alum, and joined Looker, a data intelligence startup that was quickly bought out by Google. With the rise of more advanced AI-powered tools like ChatGPT and Google Gemini, Cori seized the oppor- tunity to transform customer productivity, sparking innovation in their everyday opera- tions. She encourages clients to see AI as an "extra team member." For example, Cori helped a publisher use AI to reach markets in vastly different coun- tries and to adapt its digital media content for local context. "AI-generated images need oversight to avoid copyright issues and ensure cultural sensi- tivity," she says. "There's still a need for a human in the loop." When one of her marketplace clients faced language barriers when creating online bios, Cori helped the company use an AI tool to improve translation. Working at the frontlines of a tech revolution, for Cori, AI isn't just a tool — it's the key to unlocking the future. "AI helps unlock creativity, automate tasks, and free up time and energy," she says. "It enhances our capabilities." — Tom Benner The views expressed here belong to Alyssa Cori and do not reflect the views of Google. Cori outside of the Google offices in New York's Chelsea neighborhood.

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