TCNJ

TCNJ Magazine Spring 2023

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29 SPRING 2023 Her deep dive into indie music during college I saw and helped plan concerts for lots of small, beloved, independent artists for WTSR's Radiothon. We prided ourselves on serving the hardcore indie music crowd on campus — as you can imagine, we were somewhat jaded college students constantly pursuing that culture. Those experiences always reinforced my passion for music. Why not everything she played at WTSR was indie I also had a 7" singles show. I once subbed in for a community volunteer who did an incredible Motown show. It's one of my favorite WTSR memories. I grew up listening to '50s and '60s music with my father. I've kept that passion with me my whole life. Sam Cooke, Elvis, Stevie Wonder, The Supremes. I love them all. How her time at the station paid off I was the music director my junior and senior year, where I gained a lot of valuable experience on both the business and creative side of non- commercial, not-for-profit radio, and built up an extensive network of industry professionals. Senior year, I landed an incredible internship in New York City at one of the industry's largest independent radio promotion contributor to overall consumption. Physical sales — vinyl in particular — can also have a big impact on performance. Why music genres are melting away For millennials, hip-hop and pop have always been top genres. Gen Z behavior feels much more genre fluid, driven by discovery, finding the next new trend. It's far less important that an artist or track fit into specific genre labels. The boom in Latin music on the charts is another example of how Gen Z continues to break down both genre and language barriers to drive their discovery process. How her 9-year-old daughter finds music She is music obsessed. It's a wonder to see how she can navigate the streaming services to find things she likes. She follows her favorite artists and constantly checks big marquee playlists on the music-streaming services. We've also introduced vinyl into her life, but she views it much more as a collectible than as a means of consumption. This follows all the trends we currently see with Gen Z and Gen Alphas (kids under 13). to Want Me" — so performing in 1985 was after their heyday. But their songs are timeless: catchy punk songs that college kids can wrap their arms around. Violent Femmes had the same kind of deal with a lot of very college-friendly '80s hits. Ludacris had scored #1 hit singles and sold millions of albums, so he was very much an established hip-hop star. He had debuted a decade earlier, so 19- or 20-year-olds at TCNJ were only 9 or 10 when he first came out, and he wanted to rope them in as fans as well. I was not aware that B.B. King performed on campus in 2005, a year before I got there. That's just an outlier in the sense of a legend decades into their career stopping by and performing at TCNJ. It's pretty great. The bigger artists he caught at TCNJ Lupe Fiasco/Ludacris in 2009 and All Time Low in 2010. Why Megan Thee Stallion released the "Savage" remix with Beyoncé less than two months after releasing her solo version of "Savage" in 2020 It's just artists being open to what fans are interested in and seeing artistic opportunity — they want to make sure that fans are getting as much of their songs and albums as they want. It's not like, "Hey, here's my new song and I'll be back with another song in a couple " [Artists] want to make sure that fans are getting as much of their songs and albums as they want." What contributes to music genres becoming more permeable It's mostly because of streaming and everyone having access to any type of music. If you wanted to listen to country music in a real way 20 years ago, you'd have to buy a country album or make a commitment to listen to country radio or watch videos on Country Music Television. Now, if you want to check out one country song, you can just go to Spotify and listen to it. His guess as to why Bon Jovi never performed at TCNJ We got the one New Jersey legend with Springsteen, at least. I'm not sure about Bon Jovi. Maybe the timing just didn't work out. ■ Former TCNJ Magazine editor Renée Olson told us she was delighted to have an excuse to be on campus again.

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