Basic Elements
3 Official Fonts
3 Official Colors
4 The College Logotype
5 Alternate Orientations
6 Margins Guidelines
7 Scale Guidelines
8 How Not to Use the College Logo
9 Logo with Signature
10 Informal Logo with Signature
10 Alternate Logo with Signature
11 The College Wordmark
12 The College Seal
12 Alternate Seal
13 TCNJ Athletics Logo
14 TCNJ Legacy Athletics Mark
14 TCNJ Club Sports
15 Athletic Fonts
16 TCNJ Spirit Mark
Identity Applied
17 Publications
18 Stationery
19 Apparel
20 Merchandise
21 Powerpoint
22 Web Applications
26 Social Media
26 Facebook
27 Exceptions
28 Video
29 Digital Display
Other Brand Elements
31 Admissions
33 Center for the Arts and Art Gallery
34 TCNJ Fund Logo
CONTENTS
To download a copy of this guide, or a logo for electronic or conventional use, visit brand.tcnj.edu
Marks are available in multiple file formats, and as full-color, one-color, and black.
