THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide
8
BASIC ELEMENTS
HOW NOT TO USE THE COLLEGE LOGO
The TCNJ logotype should not be altered in any way, including extending, condensing, rearranging, adding borders
or special effects, or changing colors. The examples on this page illustrate some incorrect use of the seal and logotype.
TCNJ
The College of New Jersey
Do not stretch any college logo. Do not condense any college logo. Do not change or replace the color.
The college's logo can only be
reproduced in black, white, PMS 534
( blue), and PMS 534 and PMS 132
(gold).
Do not realign or rearrange the logo. Do not typeset the logotype or change
the font, in any way.
Do not use the shield without type.
Do not separate the logotype without
the acronyn, TCNJ.
The white logo must have white inside
the shield. Color inside the shield
indicates incorrect file type.
Do not use a paw print to represent the
college.
Do not use retired versions of the college logo or shield.
THE
COLLEGE
OF
NEW JERSEY
