TCNJ Graphic Standards Guide

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THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide 3 BASIC ELEMENTS OFFICIAL FONTS These font families are the primary typefaces for TCNJ publications. Adobe Garamond Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Adobe Garamond Pro Italic Adobe Garamond Pro Bold Adobe Garamond Pro Bold Italic Univers 49 Ultra Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Univers 59 Ultra Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Use for title page headlines and minor subject headlines. Use for all body copy as well as large, visually dynamic quotes or introductory copy. TO DOWNLOAD THESE FONTS PC Users 1. Click the "Start" button and go to "Computer" 2. Go to "Zenworks Adaptive Agent" 3. Double-click on "All" 4. Locate and double-click on "Font Installers" SUBSTITUTE FONTS While AdobeGaramond Pro and Univers are the primary and preferred typefaces for TCNJ publications, Palatino and Arial are acceptable substitutes when the primary fonts are not available. Web and Athletics fonts are addressed in their respective sections later in this guide. TCNJ Blue TCNJ Gold PMS 534 C (coated) C: 100 R: 41 PMS 2757 U (uncoated) M: 75 G: 63 Y: 15 B: 111 hex: 293F6F K: 30 PMS 132 C (coated) C: 0 R: 166 PMS 117 U (uncoated) M: 20 G: 122 Y: 100 B: 0 hex: a67a00 K: 20 OFFICIAL COLORS These official colors establish TCNJ's brand identity in all communications. Mac Users 1. Go to Self Service Icon in the Dock 2. Go to "Productivity" 3. Click "Install TCNJ Official Fonts"

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