TCNJ Graphic Standards Guide

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THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide 22 IDENTITY APPLIED WEB APPLICATIONS All TCNJ schools, departments, offices, centers, and other units are required to build their sites using the college's web themes and the enterprise-level content management system (CMS), Wordpress, unless the unit has a specific business reason for doing otherwise, as approved by the Office of Communication, Marketing, and Brand Management. To begin the process of creating a new site or to migrate an existing site into the college's CMS and web themes, please use the Job Starter form available at [] Header Footer IMAGERY AND PHOTOGRAPHY The following must be adhered to when obtaining or selecting photography for the site: • Photography must be clear and well lit. Blurry and/or grainy photos are not acceptable. • Professional photography or photography taken with a higher-quality camera is preferred. Smartphone photos are generally not high-enough quality. • Do not upload photos larger than 2MB. GENERAL GUIDELINES • Do not add TCNJ logo on any internal web pages. • Do not add your unit's logo with signature on any internal web pages. • Do not override the styles in the master style sheet (e.g. change colors, change sizes). Only use the html elements for markup (e.g. heading 1-6, bullets, numbered lists) • Make sure page formatting is mobile friendly. Simplify use of columns and tables. SITE STRUCTURE The design for is responsive, meaning that each web page detects the visitor's screen size and orientation and changes the layout accordingly. The site is optimized for a screen width of 1280px, but scales appropriately for larger and smaller screens (e.g. large desktop monitors, tablets and mobile devices). All sites are required to include the following header and footer elements: • Global site navigation • Site title module • Main navigation • Contact module • Global footer Header and Footer elements must be consistent on all sites, including those that are hosted by third-partys, unless an exception has been granted by the Office of Communications, Marketing, and Brand Management.

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