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TCNJ Graphic Standards Guide

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THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide 9 BASIC ELEMENTS LOGO WITH SIGNATURE The college logo has been adapted to accommodate the name of individual units such as schools, divisions, departments, offices, and programs.* Units can use the logo with signature in lieu of the college logo, following the same logo usage guidelines. The logo with signature uses the official colors and fonts. The logo with signature is the only permissible unit-specific identity mark. Independently designed logos of any kind are not permitted. Multiple logos with signatures are not to be used in combination in a single publication. In the case where multiple units need recognition, use the official college logo and identify the units by name in type only. MBA v1 THE COLLEGE OF NEW JERSEY QSEN INSTITUTE REGIONAL CENTER AT Redesigns or variations of the logo with signature and/or independently designed logos are prohibited. To request a logo with signature, submit the form located at brand.tcnj.edu/request-a-custom-logo-with-signature/ Marks are available in multiple file formats, and as full-color, one-color, and black. ALTERNATE LOGO WITH SIGNATURE The Alternate Logo with Signature is reserved for centers and institutes whose contractual obligation requires the designation of "at The College of New Jersey." INFORMAL LOGO WITH SIGNATURE This mark was developed for less formal applications or for use in instances where reproduction issues won't allow for the fine typeface used in the Logo with Signature (such as embroidery or size restrictions). The mark does not include the full college name and is paired with a shortened signature that does not include unit titles such as "Office of," "Department of," or "School of." In cases where an Informal Logo with Signature includes an acronym, the abbreviated letters are set in gold.

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