THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide
4
BASIC ELEMENTS
FULL-COLOR
BLUE
BLACK
HORIZONTAL LOGO
FULL-COLOR
SHOWN ON A DARK
BACKGROUND
WHITE SHOWN ON A
DARK BACKGROUND
THE COLLEGE LOGOTYPE
The combination of the shield with our wordmark creates the college logotype. It is the primary element in the college's visual identity
system and would be what most would commonly refer to as our "logo." The following logotype arrangements are the only acceptable versions
of the shield combined with the wordmark. The logotype must appear on all official communications and may not be modified in any way.
The college logo uses the official colors and fonts.
The logo has been designed in multiple orientations. Any of these options can be used as the size and color specifications of a piece dictate.
All are available in full-color, one-color, and black.
To download a logo for electronic or conventional use, visit brand.tcnj.edu/downloads
