This manual provides specific standards to the college community for the implementation
of the TCNJ Graphic Identity in a wide range of official forms of communications. Since
the power of a strong visual identity can only be realized through consistent application
over time, it is the college's policy that the official logotype, signatures, and marks as
described in these pages are the only marks sanctioned for use. No other marks or
symbols may be used or created to represent the college as a whole or any part thereof.
These guidelines have been developed by the Division of College Advancement;
Office of Communications, Marketing, and Brand Management under authority of the
Board of Trustees.
GRAPHIC IDENTITY POLICY