TCNJ Graphic Standards Guide

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THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide 4 BASIC ELEMENTS FULL-COLOR BLUE BLACK HORIZONTAL LOGO FULL-COLOR SHOWN ON A DARK BACKGROUND WHITE SHOWN ON A DARK BACKGROUND THE COLLEGE LOGOTYPE The combination of the shield with our wordmark creates the college logotype. It is the primary element in the college's visual identity system and would be what most would commonly refer to as our "logo." The following logotype arrangements are the only acceptable versions of the shield combined with the wordmark. The logotype must appear on all official communications and may not be modified in any way. The college logo uses the official colors and fonts. The logo has been designed in multiple orientations. Any of these options can be used as the size and color specifications of a piece dictate. All are available in full-color, one-color, and black. To download a logo for electronic or conventional use, visit

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