TCNJ Graphic Standards Guide

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Page 12 of 38

THE COLLEGE OF NEW JERSEY Graphic Identity Standards Guide 10 BASIC ELEMENTS SQUARE WORDMARK HORIZONTAL WORDMARK BLACK SQUARE WORDMARK : WHITE AGAINST A DARK BACKGROUND HORIZONTAL WORDMARK HORIZONTAL ALTERNATE THE COLLEGE WORDMARK An important aspect of our visual identity is the consistent presentation of both the college's initials and the full spelling of its name. The wordmark can be used on its own as an acceptable substitute for the logotype on official publications where size or space is a consideration. Each version is available in black, blue, and white versions. To download a logo for electronic or conventional use, visit

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